After witnessing the incredible progress that has been made in technology over the past decade, it is sometimes easy to forget about those who have been born into this tech-savvy world. The children, tweens, and teenagers of today are living in an increasingly tech-centric society – so Buzz Marketing Group reached out to their mothers to find out how they are dealing with the situation.
There is no doubt that technology and media have a presence in children’s lives, as 45% of respondents report that their children have a laptop in their bedroom and 59% report that their children have a television in their bedroom.
Moms are definitely keeping themselves in the loop as an overwhelming 75% state that they monitor their children’s online activity. Only a fourth do not monitor at all.
Yet the influence of social networks may not be as critical, considering that almost half (49%) of those surveyed reveal that their children belong to one or two social networks but almost an equal percentage (43%) state that their children do not belong to any social networks.
Over a third (34%) of respondents discuss online safety with their children every week and 20% discuss the matter with their children every day. And these discussions seem to start at a relatively young age as 68% of respondents state that they began talking to their children about online safety when the children were nine years old or younger.
An incredible 69% of these mothers feel that they are able to protect their children online – and they are using the tools to ensure that fact, as 76% of respondents use parental controls on their children’s computers, 54% use the controls on the children’s televisions, and 38% even use controls on children’s cell phones.
To learn more about mothers and online safety, read the next in our series of 2013 Mom Studies here.
- Posted by Shilpa Soundararajan
- On November 27, 2013
- 0 Comments