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IBM’s “Myths, Exaggerations, and Uncomfortable Truths”

Last week, Tina attended IBM’s The Way We Work event and it was chock-full of awesome insights into Generation Y. After almost two decades of BuzzMG collecting research and insights into the Millennial generation, it’s difficult for our team to not appreciate the great work that IBM did with this study! Here’s a sneak peek into […]
  • Posted by Shilpa Soundararajan
  • On February 23, 2015
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Our February buzzReport is Here!

Millennials and their dynamic preferences are changing the face of Retail. So now, it’s up to retailers to figure out how to cater to those needs based on where Generation Y shops, how they shop, and how they learn about new products and stores… but don’t worry! Our latest buzzReport will give Millennial marketers a […]
  • Posted by Shilpa Soundararajan
  • On February 7, 2015
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Three Retail Tips to Keep Millennials Engaged

The “Rule of Seven” rings true for all forms of marketing and, based on Buzz Marketing Group’s 2015 Millennial Retail Study, retail is no exception. According to this philosophy, a prospect must hear or see a marketing pitch at a minimum of seven times before (s)he springs into action. For some, that may translate into […]