While fishing, fishermen use bait that is alluring to the fish. In other words, they attract them with their own particular interests; and Millennials are no different. If you want to keep them as long-term customers, you must give them what they want – coupons.
It sounds so simple, and yet this is a powerful truth: Customers want to feel that they are getting a great deal. Our research shows that 96% of Millennials say their number one driver for choosing stores is “value for money.” It makes sense. Everyone wants the biggest bang for their buck. And after all, the last thing that you want as a business is for patrons to have buyer’s remorse, and God forbid, returned products.
Presentation Is Everything
Though you now know what Millennials want, you must know how they want it, or else you won’t execute full effectiveness. 92% of Millennials prefer to receive their coupons via email. Compare that to the 70% who still enjoy traditional mailed coupons.
While snail mail marketing isn’t dead yet, why wait around for the funeral, when you can communicate with Millennials in their own language now? Plus, e-marketing efforts don’t require costs associated with paper copies!
Overcome the Biggest Online Turnoff
When taking your company online, be sure to do it right. This means having software compatible with various electronic devices. What good is a website if you can’t use it to shop on your smartphone? 57% of Millennials have experienced applications or websites that weren’t optimized for online shopping on mobile phones.
Don’t allow what should be a convenience to become a hassle!
Feedback, Feedback, Feedback
Communication is your absolute lifeline as you evolve as a company. You must always check the pulse of your business by gleaning feedback.
78% of Millennials prefer to submit complaints via email – a considerably large percentage. So be sure to respond promptly and with an email tailored specifically for the customer’s situation, making sure that you hear and understand them.
As far as positive feedback, expect Millennials to light up your social media pages, as well as any surveys on your website. 88% and 90% prefer these methods, respectively.
To more accurately gauge customer satisfaction, encourage and initiate dialogue with customers via social media. Don’t wait for them to reach out to you. Be the first one.
All healthy business-consumer relationships are centered around communication. Understand and meet your customers’ needs, and they’ll love you for it.
- Posted by Nikia Wade
- On March 10, 2015
- 0 Comments