What do Millennials love more than quality products? Saving money on quality products! It’s not rocket science. So here are three simple ways to capture the attention of cost-conscious Millennials.
Millennials = Savers
Consider this… According to recent studies, 97% of Millennials believe that saving is important in everyday life. That explains why 48% and 35% of Millennials use coupons every time they shop and on a weekly basis, respectively. In fact, 48% of Millennials save at least $100 per month, by using coupons when they shop. This insight makes special promotions and coupons a top priority for you.
Now, I’m not insisting that you give away the whole cow with the milk, but just consider incentives to keep Millennials coming back. It pays off. Case in point: Research shows that 52% of Millennials actually end up spending more when they use coupons.
Even more telling, though, is how Millennials prefer to receive special offers.
In a fast-paced world, digital is all the rage. 95% of Millennials believe that digital coupons are easy to use. In fact, 66% prefer them. Fortunately for businesses, 90% are more than happy to share their cellphone numbers with you to get those coupons (too easy) in return.
So when you’re shooting out those digital coupons, consider yourself a step closer to building your fortune.
I Am My Brother’s Consumers’ Keeper
While the bottom line is vital to any business, it’s not the only priority. You see, 60% of Millennials reveal that saving money is not more important than a trustworthy, well-known brand.
So stay invested in your customers, and they’ll return the favor.
- Posted by Nikia Wade
- On July 7, 2015
- 0 Comments