Blog

Multicultural Millennial Study reveals young consumer attitudes on advertising and influence in groundbreaking study

HADDONFIELD, NJ (November 7, 2016) — In order to reach millennials, consumer brands have to target more multicultural audiences in their advertising and social campaigns, according to a recent study by Buzz Marketing Group (BMG). BMG in October conducted an online survey of 400 diverse men and women for its first-ever Multicultural Millennial Study. The […]

Holiday Spending Study 2016

As the leaves change color and the air starts becoming a bit crisp, we are reminded that holiday season is approaching yet again. So many of us look forward to the seasons of giving thanks and gift giving to our friends, families, and loved ones. In preparation for this wonderful time of the year, BuzzMG […]