By: Sinduri Soundararajan
2018 brought movements that shifted the way we shop, communicate and think. With the new year just around the corner, Buzz Marketing decided to take time to reflect on the past year and compile a list of trends that we believe 2019 has in store for us.
As a society, we are becoming more shameless about ourselves, our lives, and the issues we stand for. Individuals are drawn to influencers that are unapologetically themselves; This generation is looking up to figures who promote issues that they truly believe in and capture the raw reality of their lives. The online community’s response to influencers like Elle Mills and Megan Crabbe who display transparency about their mental health and body positivity display growing support of shamelessness. Authenticity has proven to be key and will continue to be valued in the upcoming year.
2. Fashion Extremes
It’s all about Basic B brands like Uniqlo or Extremely Emotional brands like Gucci. Middle of the way brands like J. Crew are done. Style icons are beginning to blend the luxury of high-end brands with the convenience of less expensive brands, often times in a single outfit. Trends of mixing and matching fashion extremes will continue to help this generation express themselves in the most unique way, proving their authenticity through the style they present.
As Millennials grow older and delve deeper into adulthood, they continue to shirk traditional responsibilities and avoid age-old milestones. The goal is no longer to find a spouse, have kids, buy a home, etc. Instead, this generation is more focused on what it really wants and puts much more thought into how and when (and if) they settle down. But even though each of these twenty-somethings (and sometimes thirty-somethings) are out and about, there are still many who rely heavily on generations above them. The number of Millennials who stay home while employed or return home after college has skyrocketed – both for financial reasons but also because nothing is necessarily forcing them out.
4. Inconspicuous consumption
Flashiness through elite clothing and brands will be long gone in 2018. An era of mass consumption has enabled the upper class and middle class to purchase luxury brands, and 2019 will thus create a wealthy class that values education, health, and wellness more than high-end brands. Millionaires and billionaires have already begun to display a focus on education. In 2014, the top 1% spent 860% more than the national average on education. Health and wellness will replace Louis Vuitton and Gucci – plant-based foods, health technology, and elite gym memberships will continue to become the upper class’ discreet way to display status and wealth.
5. Coaches for everything
Coaching is no longer just for athletes – life coaches, speech coaches, and executive coaches elevated the lives and experiences of individuals in all fields. Mentorship is key in any field that you are in, and trained individuals have begun to share their expertise by consulting beginners in a field or those in need of general assistance. Coaching enables clients to be inspired to maximize their personal and professional potential. There are currently 17,500 coaches operating in the US, and demand is continuing to grow. Especially in a modern era, young life coaches are in higher demand than ever, with millennials seeking experienced yet relatable professionals to work with them.
Gone are the days of worldwide fame and ultra-celebrity status. This is the age of the micro-influencers, who are celebrities but only within certain circles. Social media influencers, such as those on YouTube and Instagram, primarily occupy this space. Compared to the Brad Pitts and Julia Roberts, these influencers definitely possess less notoriety – but what they lack in breadth, they typically make up for in depth. Microinfluencers tend to be much more involved and engaged with their audience and followers, which provides for a much deeper connection.
7. Machine Learning
Machine learning is a branch of AI that learns from data, identify patterns, and eventually make decisions. Already, machine learning has been implemented in social media algorithms, automated response generators, and smart home devices. We predict that the upcoming year will see a surge in the popularity of machine learning because of the convenience that it provides to users and the progressive improvement it displays in regularly used technology.
8. Direct to consumer brands
From mattress to eyeglasses, direct to consumer brands are expected to see continued explosive growth in the upcoming year. Digital marketing and subscription services have contributed to the rise of DTC brands. Modeled to provide consumers with the most convenient buying experience, DTC brands are a form of e-commerce that cut out the middlemen and expenses. By mastering the art of selling online, especially in the midst of growing popularity for online shopping, direct to consumer brands have become increasingly favored in the marketplace. As Collin Lewis says, “perhaps DTC is not a business model, but a mindset we could all learn from”.
9. Sustainable, handmade pieces in homes
In an age of constant exposure to technology, we will see people returning to handmade and natural pieces in their homes. Kristen Peña of K Interiors believes that “Items made by hand using sustainable materials like jute, rice paper, and clay will be in, in 2019.” To coexist with nature and take a break from a consistently modern world, earthy elements will help homes and their owners feel more grounded and settled.
10. Niche Marketing:
The evolution of the marketplace has created a drastic shift from a one-size-fits-all mass market to millions of tiny markets defined by self-interest known as niche markets. In the upcoming year, businesses will thrive by marketing more-relevant and more-differentiated products and services. New technology will enable companies to interactively engage these specific markets with a whole new level of intimacy and frequency.
- Posted by admin
- On December 7, 2018
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