Blog

  • By admin
  • Posted April 24, 2018
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Millennials & Politics

In a national poll conducted by BuzzMG during April 2018, Millennials were asked to respond with their views on a few hot political topics in the US. Appropriate to the month of April, one of the topics we polled about was gender pay equality. As you may know, April is the host month of what […]
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  • By admin
  • Posted April 23, 2018
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How to Get the Biggest ROI with Influencer Marketing

Influencer Marketing can be a tricky, but incredibly valuable, way to market your product or brand. The key to doing so making sure your influencers are the right fit, hit the proper demographic you’re targeting, and are within a realistic budget for your campaign. Budget is a big factor in choosing influencers for your campaign. […]
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  • By admin
  • Posted April 23, 2018
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Three “C’s” For Your Spring Influencer Campaign

You’d think that with three c’s I’m referring to a diamond, but not today. But, when you think about it, an influencer campaign could be exactly what you need to make your brand shine this spring. One of the top trends this spring is florals, and with florals come color. There’s nothing better to make […]
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  • By admin
  • Posted December 20, 2017
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Holiday Shopping the Millennial Way

When you go holiday shopping, what do you find is always at the top of your list? Based on a research study performed by Buzz Marketing, Millennials ranked gift cards as their number one. Gift cards are listed as the number one item in the top five most common items for holiday shopping this year; […]
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  • By admin
  • Posted November 8, 2017
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Millennial Parenting & Shopping

With the holiday shopping season quickly approaching, BuzzMG conducted a national survey where Millennial parents were asked about their family roles and how they are applied when it comes to household purchases. Millennial families appear to have taken on traditional roles in the household more commonly than not. In the US, 62% of these families […]
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  • By admin
  • Posted February 13, 2017
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Millennials & Dating

As we approach Valentine’s Day, we have a perfect opportunity to reflect on our adventures of romance, love, and dating. Although we each have incredibly unique experiences, research shows that certain trends arise when you take a close look at the experiences of group or even generation. So when we look to Millennials and the […]
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  • By admin
  • Posted December 7, 2016
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What is Generation Z? 10 Things about Gen Z That You Should Know.

Generation Z is rising in financial, cultural, and social power in the United States and more and more people and companies are starting to pay attention. Currently, Gen Z represents 23 Million Americans with a combined buying power of $43 billion and an additional influence on $600 Billion of family spending. By 2020, 40% of […]
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  • By admin
  • Posted November 8, 2016
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Multicultural Millennial Study reveals young consumer attitudes on advertising and influence in groundbreaking study

HADDONFIELD, NJ (November 7, 2016) — In order to reach millennials, consumer brands have to target more multicultural audiences in their advertising and social campaigns, according to a recent study by Buzz Marketing Group (BMG). BMG in October conducted an online survey of 400 diverse men and women for its first-ever Multicultural Millennial Study. The […]
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  • By admin
  • Posted November 8, 2016
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Holiday Spending Study 2016

As the leaves change color and the air starts becoming a bit crisp, we are reminded that holiday season is approaching yet again. So many of us look forward to the seasons of giving thanks and gift giving to our friends, families, and loved ones. In preparation for this wonderful time of the year, BuzzMG […]
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