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  • By admin
  • Posted February 13, 2017
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Millennials & Dating

As we approach Valentine’s Day, we have a perfect opportunity to reflect on our adventures of romance, love, and dating. Although we each have incredibly unique experiences, research shows that certain trends arise when you take a close look at the experiences of group or even generation. So when we look to Millennials and the […]
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  • By admin
  • Posted December 7, 2016
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What is Generation Z? 10 Things about Gen Z That You Should Know.

Generation Z is rising in financial, cultural, and social power in the United States and more and more people and companies are starting to pay attention. Currently, Gen Z represents 23 Million Americans with a combined buying power of $43 billion and an additional influence on $600 Billion of family spending. By 2020, 40% of […]
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  • By admin
  • Posted November 8, 2016
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Multicultural Millennial Study reveals young consumer attitudes on advertising and influence in groundbreaking study

HADDONFIELD, NJ (November 7, 2016) — In order to reach millennials, consumer brands have to target more multicultural audiences in their advertising and social campaigns, according to a recent study by Buzz Marketing Group (BMG). BMG in October conducted an online survey of 400 diverse men and women for its first-ever Multicultural Millennial Study. The […]
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  • By admin
  • Posted November 8, 2016
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Holiday Spending Study 2016

As the leaves change color and the air starts becoming a bit crisp, we are reminded that holiday season is approaching yet again. So many of us look forward to the seasons of giving thanks and gift giving to our friends, families, and loved ones. In preparation for this wonderful time of the year, BuzzMG […]
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  • By admin
  • Posted October 7, 2016
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Millennials and the 2016 Presidential Election

The Presidential Election is right around the corner.  After months upon months of campaigning, the contest is finally down to two nominees and their running mates. At this point in time, it seems like the key to winning this election lies with independent voters, specifically independent Millennial voters because this year marks one of the […]
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  • By admin
  • Posted September 6, 2016
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Millennials and Social Responsibility

What causes do Millennials most care about? How do Millennials hope and plan to donate their time and money? What is the best way to drive Millennial donations? In the past, Buzz Marketing Group has provided plenty of insights and tips on how any brand can reach Millennials – but this month, we are focusing […]
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  • By admin
  • Posted August 12, 2016
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Back-to-School Shopping Report 2016

August is here and as summer comes to an end, it is back-to-school season yet again. Students are gearing up to return from vacations, summer jobs and internships, and lazy afternoons at home. To prepare, Buzz Marketing Group surveyed over 400 buzzSpotters from all across the country to help you keep a finger on the […]
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  • By admin
  • Posted July 12, 2016
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Brexit, Hillary, The Donald, and Millennials

Millennials are multi-layered creatures. They care deeply about their country, world affairs, and their values. Brexit, the United States 2016 presidential election, police brutality, immigration controversy, acts of terrorism–What are Millennials thinking in perilous times such as these? And what political action will they take? In the information age, Millennials are always watching. According to […]
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  • By admin
  • Posted June 30, 2016
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  • By admin
  • Posted June 23, 2016
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The Mash-Up Americans

What does it mean to be ‘American’ today? It’s no longer Black or White, Hispanic or Asian. Instead, it’s all of the above. America today is a Mash-Up of cultures, languages, races and beliefs. And Mash-Up Americans, a powerful new demographic that crosses traditional verticals, are creating a shift in how we think about the […]
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