Blog

  • By admin
  • Posted June 23, 2016
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The Mash-Up Americans

What does it mean to be ‘American’ today? It’s no longer Black or White, Hispanic or Asian. Instead, it’s all of the above. America today is a Mash-Up of cultures, languages, races and beliefs. And Mash-Up Americans, a powerful new demographic that crosses traditional verticals, are creating a shift in how we think about the […]
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  • By admin
  • Posted June 22, 2016
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Dream, Girl

“Any person, male or female, could be a leader and I think anyone is capable. It just so happens that, for us, it’s more complicated. I hope that this is the generation that changes because I think that it’s time for change.” These are the words of a young girl in the new film Dream, […]
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  • By admin
  • Posted June 22, 2016
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The Control Uncontrolled Guns Have on America’s Millennials

“Guns don’t kill people. People kill people.” This statement is true, but only in theory. It’s more accurate to say: People with guns kill people. Could the Orlando shooter have killed 50 millennials as quickly as he did if he was without a gun? America is fighting for answers… How can we minimize gun violence? […]
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  • By admin
  • Posted May 6, 2016
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Millennials and the Presidential Election

Our newsfeeds, cable news reports, and personal messages have all provided constant updates about the rapidly changing and increasingly interesting race to the White House. Only six months away from the election, it’s incredibly difficult to turn away from the headlines and the impact of these stories on the future of the United States. And […]
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  • By Shilpa Soundararajan
  • Posted February 2, 2016
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Top 10 Trends of 2016

2016 is going to be a big year for Millennials. This is the first year that Millennials are officially the largest demographic group in the United States. According to Forbes and Bloomberg, there are now over 85 million Millennials in this country – which means that this demographic now makes up about 25% of the […]
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  • By admin
  • Posted December 8, 2015
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2015 Year In Review Report

It is time for the 2015 Year in Review report! For this month’s buzzReport, we take a look back at the year to determine the key Millennial trends that retailers and marketers must keep in mind when trying to target the seemingly elusive Millennial demographic. What do Millennials value most when shopping? Quality. Although Millennials […]
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  • By admin
  • Posted November 6, 2015
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2015 Holiday Shopping Report

It’s that time of year again. It’s time to prepare for the 2015 holiday season – for the chilly weather, family gatherings, and home-cooked meals. So here are a few insights from our 2015 Holiday Shopping Report to keep in mind as Millennials get ready to buy their Butterball turkeys (plus all the trimmings!) and presents for their […]
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  • By admin
  • Posted October 8, 2015
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Millennials Give Back | Millennials’ 25 Favorite For-Purpose Organizations

This month, we sat down with Millennials all across the United States to ask them about philanthropy, donations, and contributions to social good… and here is what we heard from them: “I believe in making the world a better place… I donate to causes that align with my value system and to organizations that make […]
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  • By admin
  • Posted September 8, 2015
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Ethical Fashion & Beauty

A few years ago, the primary shopping experience involved wandering around a store until you stumbled upon a shirt or pair of shorts that looked good on you. It was simple, brand-dependent, and a bit spontaneous. Things have changed. Now, Millennials are a lot more targeted in how they purchase clothes and fashion products. We […]
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  • By admin
  • Posted September 8, 2015
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For-Purpose Companies

Rising from a new generation of social entrepreneurs is the “for-purpose” organization. This new wave of companies is a step away from the traditions of non-profit organizations and a step toward the efficiency of for-profit entities – a unique combination of a startup mentality and a mission for social betterment. In the words of one […]
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