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  • By admin
  • Posted August 26, 2015
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Welcome to MultiPurpose

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  • By Nikia Wade
  • Posted July 7, 2015
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Millennials + Coupons

What do Millennials love more than quality products? Saving money on quality products! It’s not rocket science. So here are three simple ways to capture the attention of cost-conscious Millennials. Millennials = Savers Consider this… According to recent studies, 97% of Millennials believe that saving is important in everyday life. That explains why 48% and […]
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  • By Shilpa Soundararajan
  • Posted June 5, 2015
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Millennials + Professional Organizations = Social Capital

This month, we delved into the minds of younger Americans to figure out how and why they interact with professional organizations (POs) and the steps that POs can take to make themselves more relevant in today’s day and age. It’s becoming clear that there is a sort of resurgence of professional organizations – reflected in the […]
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  • By Nikia Wade
  • Posted May 7, 2015
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Earning Millennials’ Trust With Charity

Everyone loves a great deal, including Millennials. Trust us when we tell you that coupons will reel them in every single time, given that 77% and 53% of Millennials spend more than $50 and $100 per month at Walmart and Sam’s Club, respectively. But at the same time, no one wants to feel like they’re […]
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  • By Shilpa Soundararajan
  • Posted May 7, 2015
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Our May buzzReport is here!

We are excited to share with you the fourth and final installment of our 2015 Millennial Retail Study as part of the May 2015 buzzReport. So what are you waiting for? Let’s dive in!
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  • By Nikia Wade
  • Posted April 6, 2015
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The Key Rule of Millennial Marketing

Regardless of your belief system, the successful understand the power of sowing and reaping. In fact, many business gurus make habit of donating 10% of their income to charities and good causes to give back or, at least, to pay it forward. That’s because they understand that what you put out into the Universe comes […]
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  • By Shilpa Soundararajan
  • Posted April 6, 2015
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Our April buzzReport is here!

For our April buzzReport, we present to you the third installment of our four-part Retail study that dives into the world and mind of the Millennial to figure out their preferences, habits, and desires in the realm of shopping and retail. April 2015 buzzReport from Buzz Marketing Group
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  • By Shilpa Soundararajan
  • Posted March 10, 2015
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Our March buzzReport is Here!

With the overwhelmingly positive response to our February buzzReport on Millennials and Retail, we are proud to reveal Part 2 of our Retail study as our March buzzReport. With key statistics like: – 53% of Millennials prefer to receive coupons via text message. – 81% of Generation Y prefers to provide positive feedback to retailers […]
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  • By Nikia Wade
  • Posted March 10, 2015
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Solidifying Millennial-Friendly E-Commerce

While fishing, fishermen use bait that is alluring to the fish. In other words, they attract them with their own particular interests; and Millennials are no different. If you want to keep them as long-term customers, you must give them what they want – coupons. It sounds so simple, and yet this is a powerful […]
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  • By Shilpa Soundararajan
  • Posted February 23, 2015
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IBM’s “Myths, Exaggerations, and Uncomfortable Truths”

Last week, Tina attended IBM’s The Way We Work event and it was chock-full of awesome insights into Generation Y. After almost two decades of BuzzMG collecting research and insights into the Millennial generation, it’s difficult for our team to not appreciate the great work that IBM did with this study! Here’s a sneak peek into […]
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