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Blue Room

The Blue Room experience is an asset that is available to all our clients and will provide you with a way to not only understand your target market but also to talk directly with your target market. These one-on-one interactions will make all the difference in our insight into and knowledge of their preferences, needs, and desires.

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WHAT IS THE BLUE ROOM?

The Blue Room is our in-house think tank designed to help clients bring their ideas to life. It encompasses all of our services – from research to buzzStorming and viral marketing. Clients work with a designated group of our buzzSpotters® and Buzz Consultant Board members on a constant basis to make ideas come to life.

Who is the typical Blue Room client?

Blue Room clients tend to be major consumer brands looking to create new brand extensions, give existing brands makeovers, or just looking to try something new. Because of the nature of this service, we do not release the names of our clients.

HOW LONG ARE CLIENTS USUALLY ENGAGED?

Our Blue Room clients sign up to work with our network in six month intervals (e.g. 6, 12, 18, or 24 months).

WHAT CAN WE EXPECT DURING OUR BLUE ROOM EXPERIENCE?

Although every experience is unique, there is one overall truth for each Blue Room experience: You and your team will be immersed in youth culture, and you will gain these insights directly from the youth themselves. You will be paired with individuals from our youth network who will work with your team and communicate directly with you. Once we launch your Blue Room, we will all be one team with one focus.

Your team will consist of two project managers from BuzzMG and at least 10 youth from our buzzNetwork. Depending on the scope of the project, your Blue Room might engage up to 30 youth at one time. Blue Room clients access their project through a secure site and communicate with their team via email, instant messages, buzzStorming sessions, and buzzImmersions. We also utilize buzzBoards, which allow us to post messages for the team to review.

There are many other pieces to the Blue Room puzzle, and we’d love to tell you more about it!

WHOM DO I CONTACT?

For more information on the Blue Room, please contact Tina Wells at twells@buzzmg.com.

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