Challenge
Get feedback on Schieffelin & Somerset brands Hennessy and Tanqueray.
Solution
Buzz MG® conducted in person surveys with men and women, ages 21-40, in
restaurants and lounges in Chicago, New York City, and Washington, D.C.
Results
Over 2,000 people were interviewed within a four week period. Respondents
were also added to mailing lists for later promotions.