Challenge
Garner feedback from teens on the hottest licenses from the New York Licensing
Show.
Solution
Buzz MG® took four buzzSpotters to the New York Licensing Show. The teens
looked at the showcased brands, talked with marketers, and reviewed materials.
Results
The Buzz MG® review made the cover of the September 2002 issue of Retail
Merchandiser magazine. In addition, both Retail Merchandiser and Buzz
MG received requests for reviews in other publications.