Challenge
Brand the name with teen consumers. Introduce new products through creative,
innovative techniques. Garner feedback about the products.
Solution
Buzz MG® used our buzzSpotter network of youth (based nationally and internationally)
to spread the "buzz" about Tony + Tina. Teens were given tons
of new products, including a series of lip glosses, which were our "featured
product." The spotters created custom makeup looks based solely on
Tony + Tina cosmetics, and carried discount coupons, postcards, stickers,
and other info that they could give to consumers who inquired about the
brand. To ensure Tony + Tina received feedback, ideas and suggestions
from our spotters, we created a custom survey to provide the essential
information they needed.
Results
Tony + Tina experienced a 25% increase in web site traffic, which led
to a major site upgrade. The lip glosses that were promoted by our spotters
also became the #1 holiday product (it was so popular that by the time
we started our spring program, the lip glosses were no longer a part of
the promotion!).