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What is Generation Z? 10 Things about Gen Z That You Should Know.

Generation Z is rising in financial, cultural, and social power in the United States and more and more people and companies are starting to pay attention. Currently, Gen Z represents 23 Million Americans with a combined buying power of $43 billion and an additional influence on $600 Billion of family spending. By 2020, 40% of […]

Millennials and Social Responsibility

What causes do Millennials most care about? How do Millennials hope and plan to donate their time and money? What is the best way to drive Millennial donations? In the past, Buzz Marketing Group has provided plenty of insights and tips on how any brand can reach Millennials – but this month, we are focusing […]

Back-to-School Shopping Report 2016

August is here and as summer comes to an end, it is back-to-school season yet again. Students are gearing up to return from vacations, summer jobs and internships, and lazy afternoons at home. To prepare, Buzz Marketing Group surveyed over 400 buzzSpotters from all across the country to help you keep a finger on the […]

Brexit, Hillary, The Donald, and Millennials

Millennials are multi-layered creatures. They care deeply about their country, world affairs, and their values. Brexit, the United States 2016 presidential election, police brutality, immigration controversy, acts of terrorism–What are Millennials thinking in perilous times such as these? And what political action will they take? In the information age, Millennials are always watching. According to […]

The Mash-Up Americans

What does it mean to be ‘American’ today? It’s no longer Black or White, Hispanic or Asian. Instead, it’s all of the above. America today is a Mash-Up of cultures, languages, races and beliefs. And Mash-Up Americans, a powerful new demographic that crosses traditional verticals, are creating a shift in how we think about the […]

Dream, Girl

“Any person, male or female, could be a leader and I think anyone is capable. It just so happens that, for us, it’s more complicated. I hope that this is the generation that changes because I think that it’s time for change.” These are the words of a young girl in the new film Dream, […]

The Control Uncontrolled Guns Have on America’s Millennials

“Guns don’t kill people. People kill people.” This statement is true, but only in theory. It’s more accurate to say: People with guns kill people. Could the Orlando shooter have killed 50 millennials as quickly as he did if he was without a gun? America is fighting for answers… How can we minimize gun violence? […]

Millennials and the Presidential Election

Our newsfeeds, cable news reports, and personal messages have all provided constant updates about the rapidly changing and increasingly interesting race to the White House. Only six months away from the election, it’s incredibly difficult to turn away from the headlines and the impact of these stories on the future of the United States. And […]

Top 10 Trends of 2016

2016 is going to be a big year for Millennials. This is the first year that Millennials are officially the largest demographic group in the United States. According to Forbes and Bloomberg, there are now over 85 million Millennials in this country – which means that this demographic now makes up about 25% of the […]
  • Posted by Shilpa Soundararajan
  • On February 2, 2016
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2015 Year In Review Report

It is time for the 2015 Year in Review report! For this month’s buzzReport, we take a look back at the year to determine the key Millennial trends that retailers and marketers must keep in mind when trying to target the seemingly elusive Millennial demographic. What do Millennials value most when shopping? Quality. Although Millennials […]