Multicultural Millennial Study reveals young consumer attitudes on advertising and influence in groundbreaking study

HADDONFIELD, NJ (November 7, 2016) — In order to reach millennials, consumer brands have to target more multicultural audiences in their advertising and social campaigns, according to a recent study by Buzz Marketing Group (BMG). BMG in October conducted an online survey of 400 diverse men and women for its first-ever Multicultural Millennial Study. The […]