Beazer Homes is one of the top 10 homebuilders in the United States. Last year they engaged BuzzMG to develop their millennial marketing strategy. Through that work, we developed three separate campaigns: Discover Beazer, My Place, My Space, and Building Communities.
BuzzMG was again tapped this spring to develop Beazer’s first influencer campaign. We partnered them with famed homeblogger Mandy Kellogg Rye from WaitingOnMartha.
As Beazer Homes continues to expand their marketing efforts to cater to millennial homebuyers, BuzzMG will continue to partner in this effort.