Buzz Marketing Group: Meet Buzz

Mission
Our primary goal is to serve as the number one information service provider to companies that target youth. Buzz Marketing Group is dedicated to producing quality information for these companies and informing them about the current interests, needs and desires of youth. We pride ourselves on the credibility of the information we gather, and our ability to help companies in their continued efforts in marketing to youth. Buzz Marketing Group is a socially active company, initiating innovative ways to improve the quality of life for children, teens, and young adults in the local, national and international community.

 

Buzz In The Community
Part of our mission here at Buzz Marketing Group is to “be a socially active company, initiating innovative ways to improve the quality of life for children, teens, and young adults in the local, national, and international community.” Buzz MG has created several initiatives aimed at fulfilling this mission. If you are interested in learning more about any of these projects, please email us at community@buzzmg.com.

 

Nuestros Pequeños Hermanos Project FRIENDS
Friends of the Orphans is a chartable organization which supports orphaned, abandoned, and disadvantaged children living in Nuestros Pequeños Hermanos (NPH) orphanages in Latin America and the Caribbean. Children in NPH homes are not eligible for adoption. Instead, NPH offers unconditional love and acceptance, and a commitment to nurture, raise and educate each of the 3,000 children in its care. I first visited NPH Honduras after my freshman year of college and fell in love with the children and the staff. Ever since, NPH has had a special place in my life. For the first time, Buzz MG has launched an international community service initiative. Project FRIENDS helps provide clothing, toys, and school supplies to children living in Bolivia, the Dominican Republic, El Salvador, Haiti, Honduras, Mexico, Nicaragua and Peru. Buzz MG is a Friend of the Orphans, and welcomes current clients to become Friends, too. In the summer of 2005, Tina Wells had the opportunity to return to Honduras to visit the orphanage, as well as reunite with her goddaughter. In 2006, Buzz MG will be returning to Honduras, continuing the humanitarian focus that Buzz MG instills in it's youth. For more information visit www.friendsoftheorphans.org

 

SisterHood, Inc.
SisterHood is a New Jersey–based charity focused on improving the quality of life for women and children. This organization has several programs available to women and children, including a day care program, job training program, and a shelter. Based in Burlington, NJ, SisterHood works with Buzz MG to provide women and children with clothing, personal care products, books, and other educational resources as needed. It also specializes in dealing with abused and battered women and children. Members of the BCB also volunteer with the organization when needed.

 

Very Merry Christmas
The holidays are a joyous time of the year, but they can also be very rough and stressful time for those less fortunate. Through our network of social workers, clergymen, and health care professionals, Buzz MG is able to identify those children, teens, and young adults that are most in need during the holiday season. We then work with our clients to provide these youth with clothing, toys, and other gifts.

 

History

Spring 1996 
Tina Wells starts writing product reviews for New York-based The New Girl Times

Fall 1996   
Tina formally launches her company as “The Buzz,” a teen run consultancy providing information on what teens want to companies targeting them.

April 1997  
Tina hosts her first event, a live runway show featuring clothing and accessories from sponsors including Bongo, Candie’s, Roxy by Quiksilver, and Dickie’s Workwear.


Summer 1997 
Tina enlists her first buzzSpotters, 10 girlfriends who help her review products from companies like Dermalogica, Philosophy, and Saucony, to name a few.


1998        
Tina receives her first press coverage – a full page feature in her local paper, The Courier Post. This is the first time that Tina actually reveals to clients that she is in fact a teenager!


Spring 1999 
A “client” informs Tina that she should actually be charging for her research services. Up until this point, Tina only received free products in exchange for her advice. Tina immediately went to discuss her venture with her business professor, Dr. Anita Jose, who decided to sign Tina up for an independent study to refine and develop her business.


Summer 2000 
Tina moves to Chicago to launch her business, under the name Buzzteen.com. Her business expands to include an online element to recruit even more buzzSpottersÔ


August 2000 
Tina and Buzzteen.com receive first piece of national press, a two sentence blurb in CosmoGIRL! magazine that literally changes her buzzSpotterÔ network forever. Her network grows from 25 to 9,000 members within months.


Summer 2001 
Tina changes the name of her firm to Buzz Marketing Group to reflect the overall vision of her firm.


Fall 2001   
Tina moves back to Maryland to finish her degree in Communications at Hood College.


Spring 2002 
Tina completes her first project for a Fortune 500 firm – a teen research project for Verizon Wireless.


May 2002    
Tina graduates from Hood College with honors with a B.A. in Communications.



Fall 2002    Tina launches the bResearch division of her firm which specializes in creating innovative research. Initial studies include teen opinions on drugs, sex, music downloading, politics, and religion. Tina is one of the first researchers to predict that illegal downloading will be one of the biggest problems to affect the music business.


October 2003
Tina is selected to ESSENCE’s prestigious 40 Under 40 List.


Fall 2004   
Tina opens up her first office in NYC.


September 2005  
Tina is featured in an Oprah magazine cover story highlighting five female entrepreneurs. Tina is the youngest entrepreneur featured by almost 15 years!


February 2006   
Tina is chosen by AOL Black Voices as one of America’s Top 10 Black Female Entrepreneurs. The list also includes Cathy Hughes and Oprah Winfrey.


September 2006  
Tina is featured in an Entrepreneur cover story highlighting the top entrepreneurs in the U.S.


December 2006   
Tina named to Billboard’s 30 Under 30 List.


Fall 2006   
Tina moves her business back to her hometown in Southern New Jersey.


September 2007  
Tina is named to Cosmopolitan’s first ever “Fun, Fearless Phenom” list.


February 2008   
Tina launches next phase of her career by announcing the launch of Mackenzie Blue, a tween book series and property that will debut in the Summer of 2009.



Meet Buzz

Adrianne Wells

Adrianne Washington
VP of Operations

Marcus Wells

Marcus Wells
Director of Viral Marketing

Katie Wang

Katie Wang
Editorial Director

Amanda DiLauro

Amanda DiLauro
Marketing Associate

Meghan Mahony

Meghan Mahony
Marketing Associate

Will Wells

Will Wells
Information Technology

Rachel

Rachel Schechter
Public Relations Associate

Jane

Jane Haring
Office Manager