buzzSpotters®
Our network of 9,000 youth between the ages of 7-24, provide us with an
abundance of “youth intelligence.” This network is used as a
resource for ethnographies, focus groups, personal interviews, immersion
experiences, surveys, and polls. Overall, this panel is composed of trend
influencers, and represent all of the “tribes” we have identified,
which include: independents, preppies, technies and alternatives.
Blue Pulse
Our proprietary trend pulse provides us with information on a quarterly
basis. In each pulse, we interview 526 members of our panel. Participants
are 50% male, 50% female, and the pulse includes a compilation of the thoughts
and opinions of our trendspotters nationwide. International pulses are conducted
twice a year.
Bear Stearns & Co. Equity Research
Department Partnership
Through our longstanding partnership with the Bear Stearns Equity Research
Department, we are able to access general market research and market trends
as they pertain to retail, soft goods, luxury goods, and hard goods. This
information is utilized when we are providing general landscape youth profiles
and data.
Buzz Youth Institute
Selected buzzSpotters®, psychologists, sociologists, trendsetters, and tastemakers
make up this specialized panel that advises us on all syndicated research
reports. Members include Dr. Naomi Marmorstein, an adolescent psychologist
from Rutgers University; Bianca Alexander, Senior Makeup Artist from MAC
Cosmetics; and Ben Barry, the founder of the Ben Barry Agency. Each syndicated
study will include biographies on all BYI members that contributed thoughts
and opinions to the report.
U.S. Census Bureau & Bureau of Economic
Analysis
Statistics from both bureaus are utilized in providing general information
on teens, tweens, and young adults.
