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Buzz MG is a youth consulting agency, specializing in youth market research, brand development and trend forecasting. With a worldwide network of 9,000+ teen consultants (“buzzSpotters”) Buzz MG has created innovative youth and multi-cultural marketing strategies for a variety of clients in beauty,
entertainment, fashion and lifestyle since 1996. Buzz is an integrated marketing solutions provider focused on assisting clients to connect, brand, impact and understand their target market. Segments are kids (5-7), tweens (8-12), teens (13-18), young adults (19-24) and adults (25+). |
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CEO of Buzz MG
Tina’s Top Ten, writer; Buzz Report, editor
People often wonder if it is possible to build a successful career doing what you love. Tina Wells, CEO of Buzz Marketing and managing partner of Blue Fusion, did just that. Embracing her passion for fashion and fascination with pop culture, Wells began writing reviews on products and companies that target youth for The New Girl Times, a newspaper for young girls and—at the age of 16. Realizing the obvious disconnect between teens’ desires and companies’ misdirected outreach, Tina developed an inventive and creative strategy to forge this gap. She decided to submit her reviews and suggestions directly to the companies and was amazed by their overwhelmingly positive response. They were hooked on the precocious insight Tina was able to deliver and thus, the Buzz was born.
After earning her B.A. in Communications Arts and graduating with honors from Hood College in May 2002, Wells was accepted into a post–baccalaureate program at the University of Pennsylvania’s Wharton School of Business for marketing management. Putting her education on hold, Tina put her focus back on Buzz and in her spare time, took on the role of local field hockey coach. Along with Buzz’s worldwide network of 9,000+ teen consultants (“buzzspotters”), Wells has created innovative marketing strategies, focus groups and youth market research for numerous beauty, entertainment, fashion, financial and lifestyle clients.
Wells has won Buzz MG work on research projects such as the “What’s Your Anti-Drug?” campaign, Miller’s “Not A Drop” campaign, and Verizon Wireless’s FREEUP launch. Her staple clients include music industry labels (Sony, Jive and Midas), Candie’s shoes, Bear Stearns, and ESSENCE Communications.
Tina regularly speaks to various professional audiences across the country. She was chosen as the keynote speaker at the Miller OE 800 Making it Real Business Series, NARM Research Forum, Retail Merchandiser Store-Specific Merchandising & Marketing Conference, ESSENCE Magazine’s Women Shaping the World Leadership and Smart Beauty II Conference. Most recently, Wells has been asked to speak at an internal Nickelodeon conference addressing tween and teen trends for 2005. She has been quoted in high profile newspapers nationwide and appeared in Essence 40 Under 40, NV, Entrepreneur, CosmoGIRL!, BRANDWEEK, Savoy, Le Nouvel Observateur, Ebony, Brass CU’s cover and Link magazines. Tina is also a member of The Viral and Buzz Marketing Association and is on the Board for the Business Women's Network (owned by iVillage). |
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Director of Marketing, Buzz MG
Tina’s Top Ten & Buzz Report, editor
Jessica James, 26, nicknamed by her husband, Joel, as a “fashionista-glamourgirl,” she developed a natural talent for writing and a fascination with fashion at an early age. Graduating with a degree in Journalism / PR at Indiana University of Pennsylvania (IUP), she started her career at TMP Worldwide Advertising (formerly JWG Associates) in Philadelphia. Realizing the need to combine her love of fashion and to gain the PR experience she was seeking, she took a position within the Public Relations / Special Events department at David’s Bridal Corporate office. After coordinating over 500 bridal shows per year with 190+ stores and securing product placement for prom and bridal gowns on television and national publications for nearly three years, she decided it was time for a change. On a freelance basis, she developed a monthly lifestyle column and was an event photographer for Monthlybuzz.com and addressed dating issues in a weekly advice column directed to current and potential subscribers for Datenation.com. In March 2004, her interest had turned to trend forecasting and was immediately drawn to an article in WWD where Tina Wells, CEO of Buzz Marketing, had been quoted on what would be hot for teens that spring. Intrigued by Buzz’s client portfolio and the buzzSpotter network that Tina had created at such a young age, the Buzz had taken hold. Jessica has been at Buzz for almost a year, currently as Director of Marketing heading the Beauty & Fashion division.
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